B2B GTM Advisors · Fractional GTM Leadership & Advisory
By the time a prospect fills out your form, the shortlist is already set.
Most B2B marketing programs are still built for buyers who hadn't decided yet. That's not the buyer on your site today.
Vendor evaluation — Q1
List was made before the form fill. It usually is.
Who I work with
Leaders at marketing or sales tech vendors, B2B SaaS, and AI companies. Most are $10M to $100M ARR and have ACVs above $25K.
Why I am brought in
Fractional marketing leader and advisor to B2B SaaS and AI companies running ABM, demand, and product marketing.
Lots of activity but not enough pipeline. The demand playbook isn't returning a fraction of what it used to.
Buyers are forming the shortlist before sales is in the room but your name isn't on the list, even when it should be.
The ABM tooling is in place but the program isn't delivering the results you expected.
Most engagements start with an assessment of where you stand today. The findings and start / stop / continue recommendations guide the first months of our work together.
Track record
Built the ABM research practice that growth-stage teams still use.
Drove product marketing and strategic marketing as the company grew 5x.
We'll talk through your situation and goals. I'll share an early take on where we would focus. We'll decide together if there's a fit.